Marie-Agnes Beetschen
CEO and Owner, Pink Pepper Insights, UK
1 Article
Marie-Agnès Beetschen is a strategic thinker with a passion for human behaviours. Formerly R&D Board Member and Vice-President of Consumer, Sensory & Behavioural Sciences at Danone & previously at Unilever, she transformed, built, and led consumer teams, approaches and mindsets. She is now a Strategic Consultant, helping businesses to put the consumers back into the boardroom, to acquire research methods and strengthen teams, and to shape their consumer-centric strategy and innovation portfolio for a competitive advantage.
The starting point of this article is our observation that, to guide new products design, some researchers are looking to carry on, or coming back to, using the ‘popular’ Monadic Quantitative test as the sole...