Matt Roberts
Research and Analytics Director, Formula 1, UK
In part 1, we discussed how F1 used sensor technology as we sought to enhance the F1 fan experience. Today, in part 2, we look at the results....
How sensor technology can improve the sports fan experience and grow commercial revenue for sports rights holders: Part 1 – the problem & the approach
Before I started working in sport, going to different sports events around to world was one of my passions. I’ve been lucky enough to attend (as a fan) five Summer Olympic games, a World Cup...