Michel Bonnet
Insights & Co-creation, Azur Insights Consulting, France & Brazil
1 Article
Michel Bonnet is an expert in product research & sensory design. He has held a number of senior research positions in the industry, including Director of Insights & Innovation at Danone. He is a former Head of Product research & Sensory Design Capability at Unilever. Since becoming an Independent Consultant he shares his expertise with research teams. His focus is to help with external & creative view for a faster and more people centric innovation journey
The starting point of this article is our observation that, to guide new products design, some researchers are looking to carry on, or coming back to, using the ‘popular’ Monadic Quantitative test as the sole...