Neil Cantle
Regional Head, Rakuten Insight, UK
2 Articles
Neil Cantle, Regional Head at Rakuten Insight lived in Japan for approximately 5 years and worked in Japanese companies for another 7 years. He speaks fluent Japanese and also has a deep understanding of the culture. Neil has experience of conducting research in Japan from fieldwork through to reporting for several blue chip clients including RB, ITG and Amex and helped clients by providing cultural context and cross-cultural ‘translation’ through consultancy during research studies as well as conducting and attending Japan specific workshops. Neil is married to a Japanese national
Data scandals involving global data collectors can negatively impact people’s willingness to share personal data with research agencies....
A cultural analysis of trust in data collection in Japan & Korea
Data shows low trust in market research in Japan & Korea. Trust differs culturally so how can research brands connect more emotionally?...