Patrick Bruin
Partner, The House of Insights, The Netherlands
3 Articles
Patrick is an (interim) marketing & insights manager/consultant who delivers deep insight into markets and customers.
His expertise is where marketing and market research meet, whereby the customer is always at the center. Thanks to his enormous curiosity he knows to find out what makes customers tick (whether they are consumers or B2B customers), what they need and how to act upon that.
Patrick has done assignments for companies such as Heineken, KPN, FrieslandCampina, Danone Nutricia, GfK and IKEA, to name a few.
Part 2 covers how channel abundance will impact the future, much more scattered, consumer landscape, and the implications for consumer understanding and consumer insights managers....
Channel Abundance is here (and what it means for people working in Insights) – Part 1
The last year we’ve seen that digital commerce and digital advertising has increased enormously. The way products are sold (more e-sales including direct sales) is changing. This also has repercussions for the supporting digital promotion/advertising....
The era of creativity is here (and what it means for insights professionals)
Over the years, the amount of data accessible to marketers has been growing substantially. And this will continue for a while. However, with the growing amount of accessible data, the difficulty in utilising it, and...