Peter H. van Westendorp
1 Article
Peter H. van Westendorp was an astute researcher, and a dedicated protagonist for quality standards.
He was highly regarded in the Dutch market, known for developing the so-called "pricemeter", and was considered an expert in the field of trademark research.
Peter H. van Westendorp's 1976 Congress paper on the consumer perception of prices is frequently requested from the publications team here at ESOMAR. Here it is in full unabridged form available online for the first...