Petter Harris
0 Article
Peter Harris Research is undoubtedly in a dramatic stage of unrest. Market forces like ‘generation flux’ and the advent of the ’sharing economy’ are challenging traditional customer research to evolve. While uncomfortable and complicated for...
How Culture and ROI Obsession Stifle Innovation in Australia (And What to Do About It)
Australia has a rich heritage for delivering cutting edge products and services. From cochlear implants throuhg to Wi-Fi and even the box of wine. But the pace of innovation has slowed in recent years. Here,...
A CMO’s guide to a good night’s sleep
Dealing with big data, social media, and growing channel and device choices, CMOs are stretched. To better prepare for the future—to get a better night’s sleep—CMOs need to deliver value to empowered customers, engaging them...