Phyllis MacFarlane
Treasurer of the ESOMAR Foundation | Chair of the MRS Board | Research Consultant, UK
1 Article
Research Consultant, Phyllis MacFarlane is Treasurer of the ESOMAR Foundation and chair of the MRS Board and was chair of GfK NOP and GfK's Global Training Director. She was the joint winner of the 2008 ESOMAR Excellence Award for her paper with Mike Cooke: ‘Training the Next Generation: it’s Market Research but not as we know it’ and won the ESOMAR Excellence Award in 2018.
Older researchers reminisce about the way they used to do things ‘properly’ – by which they mean the hard, manual way. It’s like saying that it was better when we washed dishes and did the...