Piet Hein van Dam
Head of Data & FinTech Advisor, The Netherlands
1 Article
Piet Hein van Dam is data entrepreneur. Former CEO of Motivaction, Wakoopa and Zapaday. Startups in AdTech, MediaTech, HRTech and FinTech. Two exits. Educated as a scientist (PhD in physical chemistry), corporate education at Unilever and KPMG. Currently head of data at Yolt-Untink Money. Also lecturer, sales trainer, startup advisor and author.
What’s the anatomy of insights anyway? Let’s do some surgery. Data, nor observations, are insights in and of themselves. Consumer needs are not insights, even if they are well articulated. Insights have something deeper, something...