Rebecca Brooks
Founder and CEO, Alter Agents, USA
1 Article
With more than twenty years’ experience, Rebecca Brooks believes market research is failing the brands they support by relying on outdated models. She is the CEO and founder of Alter Agents (www.alteragents.com), a full service market research company redefining research in the age of the promiscuous shopper.
How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for...