Ric Edinberg
US President, The Evolved Group, USA
1 Article
Director, in/situm US: I organize and lead ambitious consulting projects that apply research, trends analysis, strategy towards the development of experiences that add value to the world on both sides of a transaction. Recent projects have included developing user experiences, services, brands, devices and spaces within food industries (from fast food to premium chocolate), consumer electronics, pharmacy benefits, redesigning hospital flows, designing for office cultures and contexts among other sectors.
AI models are dynamic and age well, whilst human generated research is static, bound to context and only as good as its researchers....