Roben Allong
Founder and CEO, Lightbeam Communications, USA
1 Article
Roben Allong, Founder and CEO of Lightbeam Communications, is often described by colleagues as the Oprah of the focus room.
When designing and/or thinking about any research journey you have to start somewhere. First steps usually begin with making baseline assumptions and decisions … but what if your starting point—your thinking—is inaccurate....