Robert Heeg
Journalist | Copywriter | Editor, Freelance, United Kingdom
28 Articles
Remote and passive forms of data collection have been around for some time. Recent global events, more specifically social distancing rules, have only accelerated this trend. We asked the experts to identify the most significant...
Remote research: the future of asking questions, part 1
Remote and passive forms of data collection have been around for some time. Recent global events, more specifically social distancing rules, have only accelerated this trend. We asked the experts to identify the most significant...
Cox Communications’ Mallory Fetters on enhancing human interaction
In these trying times, media companies are critical infrastructure, as more people are dependent on them to stay connected. Despite her busy agenda, Cox Communications’ Mallory Fetters found some time to tell us how to...
Innocean’s David Broscow: “There’s an ocean’s worth of knowledge”
We talk to David Broscow, Vice President, Data Science & Analytics at marketing and advertising company Innocean. He tells us how predictive and prescriptive analytics help the agency’s key clients differentiate from competitors....
Big data and representativity: ‘Data is not research’
We tend to think that vast amounts of data are representative by definition, but that is not necessarily the case. Big data should also be subjected to stress tests. Three experts enlighten us on the...
Alex ‘Sandy’ Pentland on new data sources and AI
MIT Professor, Alex ‘Sandy’ Pentland talks about his pioneering work in wearables and data protection. He also debunks a few myths about AI and machine learning....