Robert Passikoff
Founder & President, Brand Keys, USA
1 Article
Robert Passikoff is founder & president of Brand Keys, the New York-based brand engagement and loyalty research consultancy. He is a sought-after thought-leader in predictive brand emotional engagement metrics. New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.”
Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer...