Robin de Rooij
Senior Director, SKIM, Singapore
1 Article
Robin de Rooij is Senior Director, leading SKIM's Net Revenue Management solutions which support pricing and product portfolio optimization decisions. He holds over 10 years of expertise in translating business problems into customized research solutions. Passionate about new approaches, Robin holds a Master’s degree in International Business & Management from the University of Groningen. He can be reached at r.derooij@skimgroup.com
Revenue is essentially the sum of consumers’ decision processes. Consumers are human beings, and our behavior is easily altered by the context in which we make decisions. Therefore, consumer decision behavior should be the focal...