Rodolphe Barrere
CEO and co-founder, Potloc, Canada
1 Article
Rodolphe Barrere is the CEO and co-founder of Potloc, an innovative tech firm focused on new ways to conduct market research. Recognized as a Forbes Under 30 executive in 2021, Rodolphe is driving a new methodology that uses social networks and geotargeting to extract more accurate insights about any specific consumer group. Rodolphe has worked for the LVMH Group in Paris and New York, holds a trilingual BBA in Marketing and Entrepreneurship from HEC Montreal.
The Holy Grail of sampling in consumer research is finding the most relevant and honest participants. And in doing so, meeting the time constraints of modern-day sampling....