Sabrina Scolnic
Business Decision Support Director, The Coca-Cola Company, Argentina
Perhaps, one of the hardest truths to accept for our industry, but clearly necessary to acknowledge, is the fact that we are running out of playbook. “What about?” you might ask. We are running out...
How to build strategies when reality is stranger than fiction
Today, from theoretical conceptualisation and hard won practical experience, we can say that our reality is becoming stranger than fiction....