Samantha Hodgson
Insights Lead International, ABC, Australia
1 Article
Samantha Hodgson is an Insights Analyst with the ABC, specialising in qualitative and quantitative (online and offline) methodologies, as well as digital analytics. She works with ABC’s International division conducting research and data analyses on overseas audiences, Australia Expatriates, and audiences from diverse backgrounds.
The Australian Broadcasting Corporation (ABC) is Australia’s largest public broadcaster reaching more than two-thirds of the Australian domestic population each week across five television stations, eleven radio networks and vast digital offerings. However, we are...