Sandeep Dutta
Vice President Insights, Kantar, India
2 Articles
Sandeep Dutta is a Qualitative researcher for decades. He is currently with Kantar as Vice President Insights. Sandeep has contributed to Research world earlier and has presented papers at ESOMAR conferences several times. He also contributes to Brand Equity, The Economic Times, a leading business daily in India.
People are usually not very comfortable talking about themselves. It is not because they do not want to talk about themselves, it is largely because they are inarticulate or do not want to reveal themselves...
Worst of times, best of groups
Undoubtedly, we are living through trying times and experiencing a lethal mix of health scare, economic doom, nerve wrecking uncertainty all of which has made us realize our fragility and vulnerability. But as they say,...