Sarah Boumphrey
Global Research Director, Euromonitor International, UK
3 Articles
Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. Based in London, she has more than 20 years of experience in the industry. Sarah advises clients across a range of industries on the impact of economic trends and consumer values and has a special interest in post-recessionary consumer behavior, megatrends and consumer market disruption.
From permanent shifts to temporary change, six core themes are transforming consumer markets as behaviour, values and priorities shift in the light of the COVID-19 pandemic. The current situation calls for agility, brave decisions and...
How to be a disruptive brand – Successful strategies for incumbents to strike back
Disruption is everywhere – today it is standard in every market. While not a new concept, it has certainly become an ever-bigger challenge. Even previously staid markets, such as for mattresses or towels, have shown...
How to be a disruptive brand through understanding 8 global megatrends shaping tomorrow
Today’s leading global brands are coming under threat from competitors in all directions. Disruption has become a new buzz word signaling the end to business and consumer behavior as we know it. New opportunities, stemming...