Selina Pietsch
Consultant, Factworks, Germany
2 Articles
Selina Pietsch is a consultant at Factworks and was recently awarded ESOMAR’s Yes Award for her innovative research on how to promote topic modelling for open-end coding
Market researchers rarely miss an opportunity to include open-ended questions in their surveys, allowing as they do for extensive and unbiased feedback. But human language is unstructured and messy by nature, so coding open-ended answers...
My ESOMAR YES Experience Started with an Everyday Problem
A look into the problem and idea behind this year's winning Young ESOMAR Society Award....