The Leader of the Pack
It's been awhile, but Simon Wood, Head of Customer Experience at TNS is back with a new blog post! This month he talks about customer experience league tables, are they useful?...
Simon Wood
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Applying the principles of behavioural science
Simon Wood I’ve had the luxury of attending a few customer experience conferences recently and I have to say they’ve been largely fascinating. Hearing organisations talk about their passion for customer service, the efforts they’ve...
Could text analytics mean the death of attributes?
The capabilities of text analytics tools have grown hugely, here Simon Wood of TNS talks about how text analytics can help cull attributes and questions when building new surveys....
The future is mobile…again!
It's the time of the year to roll out the 2014 research forecasts. There's a good chance many of them will state that 2014 will be the year mobile takes off. But we've seen that...
Plotting my route through the journey mapping maze.
Simon Wood, Head of Stakeholder Management Research at TNS UK, is back! Here he shares his thoughts on the popular topic of journey mapping. What is it? Why is it so important now and what...
Can IVR ever work as a survey approach?
This month, regular RW Connect commentator Simon Wood, talks about a recent experience with a robot and whether IVR (interactive voice response) is an acceptable tool to use in market research data collection....