Sjoerd Koornstra
Partner, The House of Insights, The Netherlands
4 Articles
Sjoerd has a wealth of international experience in developed and developing markets and has worked across a broad range of market research related areas, including more than 30 years at Heineken.
He has held international senior positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He is an active speaker at international congresses and has produced several publications. He has been a frontrunner in applying and evaluating new Insights-tools for business purposes. He has a master's degree in applied econometrics in business administration, attended several executive programmes at INSEAD and has gained several data science qualifications. Currently partner at The House of Insights https://www.thehouseofinsights.com
Part 2 covers how channel abundance will impact the future, much more scattered, consumer landscape, and the implications for consumer understanding and consumer insights managers....
Channel Abundance is here (and what it means for people working in Insights) – Part 1
The last year we’ve seen that digital commerce and digital advertising has increased enormously. The way products are sold (more e-sales including direct sales) is changing. This also has repercussions for the supporting digital promotion/advertising....
The era of creativity is here (and what it means for insights professionals)
Over the years, the amount of data accessible to marketers has been growing substantially. And this will continue for a while. However, with the growing amount of accessible data, the difficulty in utilising it, and...
Speed is king
Companies are preaching that they are consumer centric. Listening to their consumers is the most important business driver. This was recently confirmed by the PWC study “What the Top Innovators get right”. All of the...