Susan Schwartz McDonald
CEO, NAXION, USA
2 Articles
Susan is CEO of NAXION and long-time marketing practitioner whose career focus has been on the development and protection of robust brands. Susan holds MA and PhD degrees from UPenn’s Annenberg School for Communication. She writes frequently on industry topics and issues of broader interest. Her commentary on language and culture can be found at www.smartmouth.blog.
Brand passions can run deep, a guiding credo of contemporary marketing that’s really as old as the history of the discipline. One of the best-known examples of just how personally consumers may take brands was...
A New Manifesto for the Insights Industry
There is much that ails our industry in 2019. Let me start with one big symptom. We have become bewitched by our own buzz-words, seduced by our pretensions. Every discipline uses words as window-dressing to...