Sven Arn
Managing Director and Partner, Happy Thinking People, Germany
Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative? Digital seems to work well for straightforward qual briefs, as we outlined in the first article of this mini-series –...
Online qualitative research – getting close…. from a distance! Part 1 of 2
Qualitative research is currently undergoing rapid transformation, possibly a lasting sea-change: due to the coronavirus pandemic, qual is going online. Fast – and big-time. Tasks and projects that just a few months ago would have...
Which qualitative techniques are in decline and which will evolve and shine?
Qualitative research has proved remarkably robust in the face of digital disruption. A steady 14% (yes, contrary to popular belief, many qual researchers quite like numbers too)… as I was saying 14% of all market...