Tamara Ansons
Lead for Behavioral Science, Ipsos, UK
Governments globally have introduced measures to reduce COVID-19’s spread e.g. closing educational establishments, cancelling events and asking people to stay at home. While evidence exists that these measures reduce disease transmission, people’s willingness to follow...
Why we need to go beyond the handwashing problem to tackle COVID-19
COVID-19 means that behavior change tops policy makers and commercial strategist’s agenda to help protect our health & safety and financial & social well-being. There’s huge concern about how to encourage people to adopt simple...
How coronavirus creates a behaviour change challenge for brands
While COVID-19 media reports have rightly focussed on public health and how to manage the spread of the virus, we’re also seeing clear impacts on consumer behaviour. There have been drastic changes in consumer behaviour...