Terry Grapentine
Marketing research consultant and author, Grapentine Company, USA
2 Articles
Terry Grapentine, Principal, Grapentine Company, Ankeny, Iowa. He is author of the book (2012) Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions, Business Expert Press, NY, NY and co-author of (2017) Critical Thinking for Marketers: Learn How to Think, Not What to Think, Business Expert Press, NY, NY. He can be reached at tgrapentine@gmail.com
One of the misconceptions about modeling that many students learn in their disciplinary education in the sciences (biology, chemistry, physics, engineering, economics, etc.) is that for every interesting phenomenon within their field there is a...
The role of models in science and marketing research (part 1): What is a good model?
In this two-part article series we present a framework for understanding the role of models in science, and show how it can help to sharpen our understanding of models in marketing research....