Tom Ewing
Content Consultant, Wordbeast, UK
3 Articles
Orlando Wood’s Lemon, published in October by the IPA, has set the advertising world talking with its bold analysis of the causes of advertising’s “crisis of creativity”. Lemon describes how a ‘left-brained’ way of paying...
Effectiveness unlocked: Five long-term lessons for APAC brands.
APAC markets are often seen through the lens of e-commerce and m-commerce, from China’s blockbuster Singles Day to Korea’s hyper-connected consumers. But even the most advanced commercial technologies can’t escape from the basic facts about...
In the Land Of Branded Cushions: Reflections Of A Conference Veteran
A look at ESOMAR Congress through the eyes of industry veteran Tom Ewing....