Troy_Hakansson
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In developing markets much is made of the huge opportunities that exists in the lesser developed areas or the ‘bottom of the pyramid.’ Here Troy Hakansson talks about the considerations on researching these consumers....
Consumer Proximity: The Market Researchers Secret Weapon in Advertising Research
RW Connect's newest commentator Troy Hakansson of Millward Brown China, talks about the sometimes difficult relationship between the creative and market research agencies....