Re-igniting brands by leveraging archetypes
Let us consider a few brands and their specific messages which leveraged their archetypes well during this period....
Vinita Kapur
Partner, Quantum Consumer Solutions, India
Re-igniting brands by leveraging archetypes
Using Margaret Mark and Carol Pearson’s seminal work on archetypes and branding (The Hero & the Outlaw; McGraw Hill; 2001) we will demonstrate how each archetype can deal with the Covid crisis....
Re-igniting brands by leveraging archetypes
As consumers visualize a new reality during & post Covid-19, their aim is to create new thought patterns & behaviours that make sense of disruption and provide new ways of engaging with this unfamiliar but...