Yannick Lefang
3 Articles
In the span of a year, the virus has disrupted the world and Africa, changed consumer habits, and remade entire sectors....
A Time Horizon Definition of the Middle Class in Africa
As Africa garners more commercial attention, we look to define the middle class in this market....
Research Methodologies for Africa: Desktop Research
Yannick Lefang shares insights on how to best execute surveys in Africa....