Zandi Brehmer
Head of Client Innovation at Euromonitor International.
Disruption is everywhere – today it is standard in every market. While not a new concept, it has certainly become an ever-bigger challenge. Even previously staid markets, such as for mattresses or towels, have shown...
How to be a disruptive brand through understanding 8 global megatrends shaping tomorrow
Today’s leading global brands are coming under threat from competitors in all directions. Disruption has become a new buzz word signaling the end to business and consumer behavior as we know it. New opportunities, stemming...