Business Affairs
Africa has one of the fastest-growing economies, but their embrace of eCommerce has been less than encouraging over the years. Times are changing, and there are now new ways to grow eCommerce in Africa....
The fascinating dynamism of the African Insights industry
ESOMAR invited selected voices from the African region to summarise the state of the Insights industry in each of the cardinal points of the continent....
Christmas 2020: Opportunities to close the year on a positive note
2020 has been a challenging year. Due to Covid-19, all around the globe, people have had to go into lockdown, working or learning remotely, while many businesses suspended their activities, with a severe economic impact...
Make your customer experience meaningful, not only frictionless
To build a long-term competitive advantage, stop obsessing over creating frictionless customer experiences. Instead, delight your customers with meaningful moments....
Africans look beyond COVID-19
Africans move on from COVID-19 into the new normal, seeing the disruption as an opportunity to take a giant leap. Despite the mistrust of COVID-19, its adverse effect on peoples’ finances caused a massive shift...
ESOMAR Insights Festival: thoughts from an industry newbie
I don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead,...