Shifting From The Client-side To The Agency-side – Is It Really “The Dark Side”?
Edward Appleton provides a case study on the realities of moving from client-side to agency-side....
Biz-Talks
Design Thinking: Innovating Insight Generation: Extending the model of research management
By Jacqui Greeff Design thinking has found a fair measure of favour in the business arena in recent years, with positive reportable outcomes. The associated integration of divergent models to create new solutions has been...
In a world of ever increasing data, can research ever really be smart?
By Wale Omiyale To get a true, 360 degree of what’s being said about a business or product, the scale of data that now has to be managed is a daunting prospect for any organisation....
Inspiring Innovation: For better thinking and better ideas
By Tim Macer Does market research have an innovation problem? And, if so, what can it do about it? These were questions I asked of four leading thinkers and practitioners in innovation: a major buyer...
Testing times: How to create a business culture that powers innovation
Zubin Chagpar, Venture Capital Business Development, EMEA, at Amazon Web Services on how to create a business culture that powers innovation Interview by Jo Bowman JB: How can companies build an innovation culture?...
Falling through the net
The internet has not been the force for good that tech companies claimed and many people hoped it would be, author Andrew Keen tells Jo Bowman By Jo Bowman Ask most people what the greatest...