Biz-Talks
Consumer research may have digitalised radically over the last few years, insights teams still need to uncover the humans behind the data. We asked insights experts how they connect emotionally to people in the machine...
Prudential Financial’s Jackie Chan on insights, activation and the human factor
Jackie Chan, Vice President, Head of Decision Insights Group at Prudential Financial, explains how research and insights help inform the business strategy at the company....
Pablo Giudici on building a data driven culture to attract loyal readers
At ESOMAR’s LATAM event, earlier this year, Pablo Giudici explained how he and his team guided Argentina’s leading newspaper through digital transformation. We asked Giudici how he mapped out this data-driven strategy....
Stan Sthanunathan, Executive Vice President of Unilever CMI on the data revolution
Stan Sthanunathan, EVP Unilever CMI talks to Selin Cetinelli, Director of Unilever CMI on Transformation...
Sir Martin Sorrell on the future of digital advertising and marketing services
Sir Martin Sorrell on the future of digital advertising and marketing services After more than three decades at the helm of WPP, last year Sir Martin Sorrell suddenly left the company that he founded. Not...
Global CEO Eric Salama on the major changes within Kantar
Ahead of reports at the end of May about various bids for a stake in Kantar, we talked to Eric Salama, Global CEO of Kantar, about the rebranding and upcoming sale of his company, as...