Reports & Analyses
ESOMAR’s collaborator Jackie Rousseau-Anderson interviewed McKinsey & Co.’s Senior Expert and Leader of Agile Insights Tamara Charm, and Partner Candace Lun Plotkin, about the state of matters on the Insights Industry, with particular attention to...
Remote research: the future of asking questions, part 1
Remote and passive forms of data collection have been around for some time. Recent global events, more specifically social distancing rules, have only accelerated this trend. We asked the experts to identify the most significant...
The Evolution of the Data, Analytics and Insights Industry: DIY Research Platforms
ESOMAR’s collaborator Jackie Rousseau-Anderson interviewed Tom Hale, President of SurveyMonkey, about the state of matters on the Insights Industry, with particular attention to the DIY Research Platforms segment....
A cultural analysis of trust in data collection in Japan & Korea
Data shows low trust in market research in Japan & Korea. Trust differs culturally so how can research brands connect more emotionally?...
The Lattice of Research: the interconnectedness of the Insights Industry
The evolution and transformation of the industry has proven difficult to integrate over the years, to the point of generating an identity crisis for many seasoned professionals of the insights sector. When looked at more...
The Evolution of the Data, Analytics and Insights Industry: Enterprise Feedback Systems
ESOMAR’s collaborator Jackie Rousseau-Anderson interviewed Fuel Cycle’s CEO Eran Gilad, and CPO Rick Kelly, about the state of matters on the Insights Industry, with particular attention to the Enterprise Feedback Systems segment....