A medium of ESOMAR, the global voice of the data, research and insights community, Research World focuses on leading edge issues, innovation and hot topics to provide a bridge between insights, technology and popular digital media.
Research World online features daily updates, interviews, thought pieces, news and trends analysis. As a leading media platform in the data, research and insights industry, total readership is estimated to be over 137 000 worldwide and includes insights providers and clients, technology, advertising and media experts, consultants, academics, and end users in marketing, brand, design, and products teams in commercial as well as public sector organisations.
Whilst every effort is made to ensure that the information published is correct, ESOMAR does not accept liability for any inaccuracies that Research World might contain. The views expressed by the authors in this publication are not necessarily those of ESOMAR.
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Editorial Board

Simon Chadwick
Editor in Chief – overall
Partner, Cambiar, Consulting, USA

Jack Miles
Editor in Chief – online
Senior Director, Northstar Research Partners, UK

Annelies Verhaeghe
Managing Partner, InSites Consulting, Belgium

Elias Veris
Global Operations Lead – Google for Startup, Google, Ireland

Fiona Blades
Chief Experience Office, MESH Experience, USA

Kyle Findlay
Senior Data Science Director (Innovation), Kantar Insights, South Africa

Nisha Yadav
Head of Global Brand Research, MetLife, USA

Rex Briggs
Marketing ROI & attribution expert and CEO, Marketing Evolution, USA

Selin Cetinelli
Consumer and Market Insight Director, Unilever, Turkey

Angela Canin
Editor

Kathy Joe
Editorial Consultant