Privacy as a differentiator for market research and data insights suppliers
Market research and data insights, specifically in the context of the advertising ecosystem, are at the forefront of privacy advocates’ and regulators’ agendas...
Privacy & Ethics
Operationalising Ethics: what can we learn from ‘Ethics Owners’?
The tumultuous events of the past several months have re-ignited public debates on several topics that are important to our society’s wellbeing – public health, racial and gender equality, social justice, surveillance and digital rights,...
Are we doing very precise things with very imprecise (secondary) data?
A fascinating ESOMAR Webinar - The (Still) Unfulfilled Promise of Secondary Data? - took place September 9, 2020 arranged and moderated by Reg Baker, Regional Ambassador to North America and Consultant to ESOMAR’s Professional Standards...
ESOMAR finds lack of consumer trust in data sharing
A new study conducted by industry trade association ESOMAR has highlighted that 7 in 10 people are concerned about sharing their personal data with businesses, while two thirds say they don't like the current privacy...
Mergers, acquisitions and data protection – what you need to know
Mergers and acquisitions are common in the data and insight industry. Last year’s Capital Funding Index from Cambiar Consulting recorded a huge $2.89 billion being pumped into the industry in 2018, and that doesn’t include...
Five data protection issues for researchers to consider in 2020
Good data protection practice and ethics are essential in research in order to not only comply with the law but also the expectations of individuals that may be the subject of research....