The Direct Marketing Association (DMA) has announced its rebranding, and has now become the Data & Marketing Association, which they describe as “the driving force of intelligent marketing.”
The new Data & Marketing Association brand brings the organization’s multiple divisions – membership, learning, and talent – all under the one name and brand, with the Institute of Data & Marketing and DMA Talent also now falling under the one, DMA entity.
The DMA now consists of circa 1,000 members, which includes brands, agencies, and marketing services companies.
Chris Combemale, Chief Executive of the Data & Marketing Association, said that the integrated approach will “help to responsibly produce more value for customers through intelligent marketing, creativity, and accountability.”
Combemale continued, and closed the announcement, by adding: “[…] the DMA will champion the interests of all stakeholders. An integrated approach gives members enhanced benefits and opportunities across our learning solutions and talent initiatives.”
