Dallas, Texas (February 19, 2019) – Dynata, formerly Research Now SSI, has announced that its acquisition of Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence, has been completed after receiving all necessary regulatory approvals.
Reimagine Holdings Group and its entities included in the transaction — Critical Mix, PopResearch, and MarketSight, among others — will immediately begin operations under the Dynata brand, and will be led by Gary S. Laben, Chief Executive Officer of Dynata. Hugh Davis and Keith Price, Co-Founders and Managing Directors of Reimagine Holdings, will assume executive leadership positions with Dynata within the new structure.
The acquisition of Reimagine Holdings, their technologies and multiple panels, will support Dynata in its mission to be one of the world’s largest providers of permissioned, actively managed first-party data, and will allow Dynata larger application of its first-party data solutions.
Of the acquisition, CEO Laben had this to say: “The combination of high quality data, modern technology for data analysis and seamless delivery of insights, and a world-class services organization will empower our clients to make quicker, more informed decisions and achieve better business results.”
