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Dear insights, data and market research colleagues,
We are seeing our personal, social, political and business landscape transforming before our eyes.
As our societies define the new normal, it is important to understand citizens – their hopes, fears, worries and wishes….now – more than ever – we need to understand what people are needing, feeling, thinking, hoping. We are the experts in understanding people and it is now and in the coming weeks that governments, institutions and company decision makers need our advice on how people’s behaviour is evolving. It is now that we need to look at strategies not only in the very short term but also in the mid and long-term.
We are a strong global community. Our collective brain power is immense. Together we are stronger and more knowledgeable. To facilitate this, we are looking to listen and share your concerns, guidance and creative solutions to the practical challenges we face. To enable this, we are organising a series of initiatives to listen to you, to foster conversations amongst you, to share the best ideas with the whole community. It is time to maximise the potential of this amazing community!
This crisis also brings opportunities. Opportunities to adapt to new ways of working, new methodologies, to develop new solutions. Opportunities for investment and very interestingly opportunities for new partnerships and ways of cooperation. Let’s explore them together to ensure a better fit to the current circumstances and to be better prepared for tomorrow.
“Let’s display financial responsibility”. Our global community is very diverse. It is composed of many freelancers, individual, small and medium companies who are very exposed to a drastic change on projects assignment and payment terms. Think twice before cancelling projects and look at ways to adapt planned projects. If you can, think about your payment terms and their impact on the cash flow of smaller suppliers. Let’s all be responsible, let’s create the Insights Business Solidarity Chain to maintain our ecosystem and ensure a healthy future!
Let us reinforce the bridges between people, methodologies and countries so that we can cross over these troubled waters into better times.
Let’s keep connected. Let’s reinforce our community. Thank you
