The Anheuser-Busch Innovation Machine
As the world’s leading brewer, the ambition of Anheuser-Busch is to lead future growth, by staying in tune with evolving consumer needs and developing new products in beer and beyond....
Brand Stories
Modeling consumer behaviors to react against the COVID-19 pandemic
For the first time ever, Danone’s ExCom could monitor its actions with a single reference framework to address all aspects of consumer behaviors, based on all available data sources, enabling them to take rapid and...
Making a splash with Danone Waters
The movement towards healthy beverages continues to grow and expand. With big brands promoting healthy product lines and start-ups introducing new ‘healthy’ water-based drinks, competition has grown dramatically....
The effect of cancel culture on brands
Social rejection has existed right through our evolution. It was a way to control members of a tribe or society and helped to keep order in the endeavour towards a common goal - i.e. survival....
Thinking beyond an empty black box: meeting Gen Z’s expectations for genuine brand activism
In early June, activists in the music industry organized Blackout Tuesday to raise awareness for systemic racism. The idea was to put businesses on pause just for one day to make space for conversations on...
Can trust carry brands through good times – and bad?
Global brands have an opportunity to provide reassurance as consumers actively seek out trusted brands during times of uncertainty or crisis. Following publication of the 2020 BrandZ Top 100 Most Valuable Global Brands Report, Graham...