Research in Practice
In our recent article in Research World magazine we asked three leading insights professionals at multinational companies how they approach the challenges they are facing today. In this follow-up we take a more in-depth look...
How insights teams at global firms are mastering change
The changing data and analytics ecosystem requires insights teams to adapt rapidly and dramatically. We asked leading insights professionals at Procter & Gamble, Philips Beauty and Merck & Co., Inc. how they approach the challenges....
How being methodologically bold leads to effective research
At the forthcoming Global Congress, ESOMAR will announce the winner of the Research Effectiveness Award. To be nominated for this award, research needs to clearly demonstrate how research had a substantial commercial or societal impact....
Youth on tech: An increased appetite for voice technology
For the remainder of 2019 stay tuned to Research World for monthly articles that share the insights from a global survey with over 2,000 youths aged 11-18 years old. This series will explore: - How...
Digital changes everything: The new reality of fraud mitigation
Fraud has been a persistent problem in our industry for years. And it’s on the rise. In fact, a recent study by Juniper Research showed that advertising spend lost to fraud will increase in 2019...
Online Communities: Survive, ride or thrive?
Market research has a proud history of being able to survive, ride, and sometimes thrive, in response to the macro environment and industry-related change. Powered by technological, economic and social trends, three waves of change...