Research in Practice
In the economic world, just about everything can be classified as “rival” or products that can only be consumed by one individual at a time. Food, cars, beauty products, fuel – almost all private goods....
Manager of product CI, Charles Wilson on the collaborative environment at New Balance
In a series of interviews we explore how research clients re-equip their insights teams for more impact in a fast-changing world. This time we speak to Charles Wilson, manager, product consumer insights at New Balance....
Michelle Gansle of Mars Wrigley on managing change
In a series of interviews we explore how research clients re-equip their insights teams for more impact in a fast-changing world. This time we speak to Michelle Gansle, director, consumer insights at Mars Wrigley....
Out with the old, in with the new? Not so fast!
Someone coming to their first insights conference or expo, or reading for the first time #mrx blogs, articles and LinkedIn posts, could be easily forgiven for thinking that market research – and the insights industry...
Josh Chasin, chief research officer Comscore on the future of audience measurement
Josh Chasin, Comscore’s chief research officer, explains how the media measurement firm is continuously adapting in an era of multi-screens, cross-platform media consumption....
Julia Lage of OLX Brasil on what it takes to build an insights friendly company
In a series of interviews we explore how research clients re-equip their insights teams for more impact in a fast-changing world. This time we speak to Julia Lage, user insights analyst at OLX Brasil....