Research in Practice
As consumers visualize a new reality during & post Covid-19, their aim is to create new thought patterns & behaviours that make sense of disruption and provide new ways of engaging with this unfamiliar but...
How AI is driving customer engagement and experience?
As marketers, we are aware of the frequent changes in the customer behaviour. Customers’ motivations, expectations, purchasing power and their habits continuously go through rapid changes. Even life events have become more difficult to predict...
Adapting to pandemic-driven consumer behaviour changes
COVID-19’s rapid spread has changed everything we knew about consumer’s purchase patterns. Increased social restrictions, unemployment, remote work, limited access to products and services, among other economic and societal shifts have had a drastic effect...
Satisfaction in the skies
How wholistic research approach helped airline company to boost customer satisfaction in the skies and to bury high research budgets under the ground despite higher sample sizes....
Iran in COVID-19: The banking industry transformation
The COVID-19 outbreak affected thousands of people and businesses in Iran – including the banking industry. Despite this, Saman Bank, one of Iran’s leading banks, known as a pioneer in providing beyond-the-normal customer services, decided...
How the ABC challenged an established data culture to explore the unknown
The Australian Broadcasting Corporation (ABC) is Australia’s largest public broadcaster reaching more than two-thirds of the Australian domestic population each week across five television stations, eleven radio networks and vast digital offerings. However, we are...