London, 2 July 2019 – InSites Consulting has today announced its acquisition of online insight community innovator Join the Dots.
The procurement of Join the Dots marks InSites Consulting’s fourth acquisition in just 18 months, after having onboarded Australia-based Direction First, South-Africa-based Columinate, and creative crowdsourcing agency eÿeka, headquartered in Paris.
The group will enter the UK, USA and Singapore markets under the name Join the Dots | InSites Consulting, while the InSites Consulting brand name will be used across other markets.
“Join the Dots has long been admired for their progressive work in the qualitative space. As global markets are shifting towards the reality of having more open and ongoing connections with consumers, we’re eager to leverage the wealth of expertise Join the Dots brings to the table. By joining forces, we are taking a giant leap forward in becoming the market leader in online insight communities and in shaping the future of ongoing consumer dialogues.” says Kristof De Wulf, co-founder and CEO of InSites Consulting.
With a more than 170 person strong team, Join the Dots brings a sizeable talent pool to the growing InSites Consulting group. Next to a focus on online insight communities and qualitative excellence, Join the Dots also adds specific expertise on social media listening and fore sighting to InSites, through its ‘Culture & Trends’ unit and Illume Network.
It has also been revealed that the former Join the Dots leadership team will play an important role in the integrated organization, by taking critical leadership roles and not just joining as shareholders.
“We share a highly similar vision on the future of our industry and the responses we need to formulate […] We plan on building on each other’s strengths and on the incredible expertise Join the Dots brings to the table, to offer our ever-growing list of clients even more benefits and value,” adds Kristof De Wulf.
