Kantar, a leading data and consulting company, last week announced the launch of the Kantar Profiles Network. Dubbed as the “trust-based network for human understanding”, Kantar says the new network is the largest single-source of permission-based, GDPR-compliant research-ready respondents.
The Network, powered by Kantar’s OnePlatform, aims to make it easier for CMOs and their marketing teams to develop and/or optimize marketing strategies based on at-scale human understanding.
This includes connecting Kantar’s proprietary customer profile data with other information sources, such as client’s own customer information, to create “richer audiences in more automated, agile, and addressable ways.”
Caroline Frankum, CEO of Kantar’s Profiles Division (formerly Lightspeed) commented: “In a world where data privacy concerns continue to intensify, the need for explicitly permission-based human understanding to inform decision-making is critical. We’ve simplified, streamlined and scaled how brand owners can access consumer profiles in compliant ways.”
As of launch last week, the Network offers:
- Access to 88 million permission-based respondents
- 45 Million Enhanced Respondent Profiles, with compliantly matched behavioural data
- 4,800 Proprietary Profiling Attributes
- Access to panels across 70 countries
