From “Why?” to “WOW!” Part 3
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that....
Methodologies & Techniques
From “Why?” to “WOW!” Part 2
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that....
From “Why?” to “WOW!” Part 1
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that....
Life through a gaming lens: an immersive insight into the gamer’s gamut
Do the same rules of ethnography and filmmaking apply in a virtual world?...
Customer experience: Listen, integrate and relate
Some things never change. Organizations through the ages survive and succeed because of their ability to listen to what customers want and deliver relevant products or services....
Reaching the unreachable: Why social sampling gives researchers more reach and precision – and better quality results
The Holy Grail of sampling in consumer research is finding the most relevant and honest participants. And in doing so, meeting the time constraints of modern-day sampling....