Methodologies & Techniques
One of the misconceptions about modeling that many students learn in their disciplinary education in the sciences (biology, chemistry, physics, engineering, economics, etc.) is that for every interesting phenomenon within their field there is a...
The role of models in science and marketing research (part 1): What is a good model?
In this two-part article series we present a framework for understanding the role of models in science, and show how it can help to sharpen our understanding of models in marketing research....
The good, bad and ugly: COVID-19’s impacts on market research
There's light on the horizon. As we enter the other side of the COVID-19 pandemic, we’re starting to see glimpses of normalcy once again. And for the first time in a long time, we can...
The future of qualitative research is digital
The pandemic forced many agencies and global brands that traditionally relied on in-person focus groups and interviews for qualitative research to go online. I...
UX, User Experience, Redefined: “Get out of the Silos.”
“The Opportunity for User Experience, UX, Research” was reviewed via an ESOMAR webcast December 8, 2020 by Michaela Mora of Relevant Insights, US....
Does One Size Fit All?…
The starting point of this article is our observation that, to guide new products design, some researchers are looking to carry on, or coming back to, using the ‘popular’ Monadic Quantitative test as the sole...