Methodologies & Techniques
The future of User experience (UX) research hinges on our willingness to learn together, seek out the unknowns, form and inform our organization’s collective intelligence. It hinges on our ability to be amazing listeners and...
Design Thinking & Market Research – bound to get along
When Telling Insights first looked into Design Thinking (DT) a few years ago, the first thing that surprised us, was how familiar it felt. The DT philosophy is human-centered, which is obviously the undisputed foundation...
Using early-life memories as metaphors in qualitative research
Steering away from the dominant MR narrative that focuses on the limits of human memory and embracing the value of the memory as a metaphor-producing human device....
How to find the hidden forces that guide people’s behavior
If you wanted to change my mind about something or my behavior, what kind of research would help you do that most effectively? Behavioral science findings show that many traditional approaches don’t really work....
Keeping the human touch using qualitative research
Digital tools, Technology, Big Data...these are some of the most popular buzz words in the market research business for several years now. There is tremendous hype around these topics from various sources; be it from...
Hunting for cultural insight to unlock deep consumer understanding
Understanding the cultural environment of the world that we live in has always been important but in research today, it is too often ignored. Traditional approaches regularly disregard cultural insight and that needs to change...